The future of public opinion polling

After a few bad years, it’s clear that polls have a lot to improve on — but they are still far better off than most critics allege

As I have written extensively about, most consumers of polls do not understand how public opinion surveys are really conducted — or, perhaps more importantly, how they impact our democratic systems of government. This makes errors like the ones we saw last year fodder for journalists who seem to be perpetually waiting to write scathing critiques of poll…