Strength In Numbers

Strength In Numbers

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Strength In Numbers
Strength In Numbers
Moving off the gold standard

Moving off the gold standard

Newer technologies in public opinion polling are now routinely beating "gold standard" methods

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G. Elliott Morris
Mar 19, 2021
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Strength In Numbers
Strength In Numbers
Moving off the gold standard
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The traditional telephone public opinion poll, I’m excited to say, is increasingly looking like a thing of the past. To be clear, I am not cheering for the downfall of polls conducted by random-digit dialling (RDD) with a list of American adults; rather, I am celebrating the accuracy of newer, more technically sophisticated methods.

Public opinion resea…

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