Moving off the gold standard

Newer technologies in public opinion polling are now routinely beating "gold standard" methods

The traditional telephone public opinion poll, I’m excited to say, is increasingly looking like a thing of the past. To be clear, I am not cheering for the downfall of polls conducted by random-digit dialling (RDD) with a list of American adults; rather, I am celebrating the accuracy of newer, more technically sophisticated methods.

Public opinion resea…