Why Howard Schultz's presidential bid was doomed from the start

His third-party run relied on support from voters in ideological "no man's land"

What slice of the electorate is “socially liberal and fiscally conservative”?

The Takeaway: Howard Schultz, the former CEO of Starbucks, has blamed ideological extremism, partisanship and tactical voting for the demise of his long, long, long-shot presidential bid. In reality, he was always quite unpopular, relying on support from a very small slice of the electorate and probably doomed to failure. But the two-party “doom loop” is still alive and well; it’s embedded in the very systems of America’s electoral institutions. The bigger shame with Mr Schultz’s withdrawal from the race is that he never really understood—or pledged his money to fight—the actual reasons why that’s true.