What do disengaged voters think about Trump now?
Trump's job approval rating is down 33 points among people who read or watch little to no news
In the 2024 election, Donald Trump gained a surprising edge from an unlikely group: Americans who typically don’t vote. According to a New York Times analysis, these low-turnout voters backed Trump by a double-digit margin, flipping the script from prior years when non-voters leaned Democratic. This wasn’t just a quirk of the horse-race polls; Campaign operatives, analysts, and post-election surveys all pointed to the same conclusion: The less you followed politics, the more likely you were to vote for Trump.
But now that he's president again, something’s shifted.
New polling shows that the very voters who powered Trump’s return to office are now abandoning him. And if that trend holds, it could upend assumptions about how much campaign messaging and elite discourse really matter. Because it turns out the people who don’t read the Times, don’t watch the Sunday shows, and don’t care about the policy details... still care when the economy sours and their lives get harder.
This is the story…
