It's the prices, stupid

Consumer sentiment is at an all-time low because prices are at an all-time high. The UMich index isn't broken, popular government data just offer an incomplete picture of what people care about

This week’s Deep Dive is a follow-up article to my posts from Sunday and Friday. You don’t need to read them to understand this piece, but they might give you some more context for what I’m doing here and why.

My Tuesday Deep Dive is a weekly premium article for paying subscribers of Strength In Numbers. Subscribers get exclusive posts at least once a week, plus early access to new data releases and bonus podcast episodes.